Buttock augmentation market value projected to reach US$ 1,345.5 million by 2027
According to a report by Acumen Research and Consulting, the Global Buttock Augmentation Market is expected to grow at a CAGR of around 7.5 per cent from 2020 to 2027 and reach a market value of over US$ 1,345.5 million by 2027. As the report mentions, North America has dominated the global market in the past and is expected to do so again in the coming years, owing to technological advancements and an increase in the number of people opting for market procedures. Asia Pacific is also expected to have the fastest growing CAGR in the global buttock augmentation market in the years to come. This is primarily due to the region’s increasing urbanisation. Furthermore, the region has a high social media influence, which, combined with low treatment costs and high-quality procedure service, is propelling market growth. In India, approximately 11,184 surgical buttock augmentation procedures were performed in 2019. Factors driving growth include rising aesthetic awareness among the population, high social media influence, rising disposable income, and technological advancement in the field of aesthetics. Furthermore, procedures such as fat grafting have a high success rate, high satisfaction, and low complications, which are expected to drive the market even further.
According to the International Society of Aesthetic Plastic Surgery, approximately 534,345 buttock augmentation and buttock lift procedures were performed worldwide in the year 2019. Buttock augmentation procedures currently account for 4.7 percent of total surgical procedures performed worldwide and are rapidly increasing.