For ‘insta’ reach

Shriyal Sethumadhavan shares a list of popular Instagram posts, providing insightful analysis and strategies for maintaining a strong online presence.

In the current era of seamless connectivity between individuals and technology, where global communication is both rapid and ethical, social media has emerged as a pivotal medium for fostering connections. Dermatologists and aesthetic plastic surgeons are increasingly acknowledging the influential role of social media, leveraging it as an effective tool to engage with diverse audiences across platforms like Facebook, Instagram, and LinkedIn. A strategic and creative approach involves offering glimpses into the daily life and practices of aesthetic medicine practitioners, showcasing milestones, events, and the latest advancements in technology and treatments.

In this edition of Aesthetic Medicine India, we present a compilation of noteworthy Instagram posts from esteemed aesthetic experts. Our analysis delves into how these posts serve as exemplary models for sustaining connections with existing clients and expanding outreach to new ones.

The message could be simple as “Use sun protections and other topics regularly”. But how do you make it impactful. Speak about the outcome first of not following good practices and then use your caption to make it more impactful. Also, a video that can incorporate you speaking as well as a visual of the consequences can have a lasting impact, and they could chose to come to you for more skin care tips.

Courtesy: @teawithmd

Your work portfolio goes beyond the ordinary events that doctors achieve, doesn’t it? All of the things that happen in your life- from photoshoots and interviews to the remodelling of your clinic to the achievements that you’re honoured with, hold a special place in your life that few of your circle know. Let a platform like Instagram allow you to share everything that pushes you to achieve and relive your life. Giving your followers a glimpse into your life imprints an impression of how renowned and trustable you’re for them to book an appointment with you. This post is a perfect example of ‘a post that connects’.

Courtesy: @doctoramiee

Select a common concern that resonates with the majority of your audience, preferably one with emotional significance. Provide insights into various treatment options for this concern. Conclude your post with a Call to Action (CTA), such as your contact details. This approach effectively addresses a concern, outlines treatment options, and the CTA solidifies your expertise in providing these solutions.

Courtesy: @dr.malavikakohli

This article appears in the AMI Dec-Jan Edition Issue of Aesthetic Medicine India

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