For ‘insta’ reach
Shriyal Sethumadhavan shares a list of popular Instagram posts, providing insightful analysis and strategies for maintaining a strong online presence.
Elevate your practice by highlighting a trending treatment! Dive into the various indications it addresses, offering your expert insights and recommendations. This not only builds trust with your audience but positions you as the go-to expert. Be consistent at this and expect appointments to pour in as your expertise takes center stage.
Courtesy: @garekarsmddermatologyclinic
In the current era of seamless connectivity between individuals and technology, where global communication is both rapid and ethical, social media has emerged as a pivotal medium for fostering connections. Dermatologists and aesthetic plastic surgeons are increasingly acknowledging the influential role of social media, leveraging it as an effective tool to engage with diverse audiences across platforms like Facebook, Instagram, and LinkedIn. A strategic and creative approach involves offering glimpses into the daily life and practices of aesthetic medicine practitioners, showcasing milestones, events, and the latest advancements in technology and treatments.
In this edition of Aesthetic Medicine India, we present a compilation of noteworthy Instagram posts from esteemed aesthetic experts. Our analysis delves into how these posts serve as exemplary models for sustaining connections with existing clients and expanding outreach to new ones.
Attended a brand’s exciting launch and collaborated with the brand as well? Then your strategy on Instagram can involve sharing your experience through engaging videos and reels, providing followers with an immersive view of the event. Importantly, if the product was personally tried and tested, discussing this adds a layer of authenticity, enhancing trust and connection with the audience. This collaboration strategy cleverly blends promotion with a genuine experiential touch, creating a compelling narrative for followers.
Courtesy: @dr.chytra
Break the monotony! Your clinic videos do not always have to be serious with medical jargon. Get personal, go casual, and watch how it makes your audience feel more at ease, forging a stronger connection with you.
Courtesy: @dermatologist_adel
The message could be simple as “Use sun protections and other topics regularly”. But how do you make it impactful. Speak about the outcome first of not following good practices and then use your caption to make it more impactful. Also, a video that can incorporate you speaking as well as a visual of the consequences can have a lasting impact, and they could chose to come to you for more skin care tips.
Courtesy: @teawithmd
As a dermatologist, your standpoint to attract clients from your followers should be based on what you expect from them which is basic understanding combined with timeless insight for choosing you. Making a timely video explaining why and when a patient should choose a dermatologist over googling it for skin-related issues is a great way to draw in new clients. You can explain to them that you offer customisation for every type of skin needs, understanding their skin and everything that aligns with their concerns.
Courtesy: @dr.mikki
Celebrate any occasion with video insights into what you do and what you’re best at, which means your video should speak louder about your work background than any words. This will ultimately wish your followers for any occasion in an extraordinarily creative and connecting way than any other usual wishing post. As a result, you can always leave an impression of your work in your followers’ minds for getting help from you for their skin concerns.
Courtesy: @draseemsharmamd
Your work portfolio goes beyond the ordinary events that doctors achieve, doesn’t it? All of the things that happen in your life- from photoshoots and interviews to the remodelling of your clinic to the achievements that you’re honoured with, hold a special place in your life that few of your circle know. Let a platform like Instagram allow you to share everything that pushes you to achieve and relive your life. Giving your followers a glimpse into your life imprints an impression of how renowned and trustable you’re for them to book an appointment with you. This post is a perfect example of ‘a post that connects’.
Courtesy: @doctoramiee
Select a common concern that resonates with the majority of your audience, preferably one with emotional significance. Provide insights into various treatment options for this concern. Conclude your post with a Call to Action (CTA), such as your contact details. This approach effectively addresses a concern, outlines treatment options, and the CTA solidifies your expertise in providing these solutions.
Courtesy: @dr.malavikakohli
“Liposuction results don’t last longer.” Engage your audience with a touch of reverse psychology. Craft your post around common misconceptions or concerns to grab their attention. Follow up with impactful before-and-after images, leveraging the human inclination to believe what they see. Lastly, if there are any disclaimers, display them. Transparency builds trust, fostering credibility among both existing and new followers.
Courtesy: @drparagtelang