“Every patient deserves clarity, not just promises.”

.Dr Debeshi, Medical Head & Founder, Lueur Aesthetics, shares how clinical precision, patient education, and content-led awareness have helped her build a trusted aesthetic practice in Assam.

Aesthetic awareness is rising steadily across India, and the Northeast is no exception. With its unique blend of ethnic diversity, high humidity, and sensitive skin types, the region presents both challenges and opportunities for aesthetic medicine.

Leading the way in Assam is Dr Debeshi, Founder and Medical Head of Lueur Aesthetics. Her expertise in cosmetic dermatology and commitment to patient education have made her one of the region’s most recognisable voices in aesthetics. From laser technology to personalised skin treatments, she has built a thriving practice by blending clinical excellence with contentdriven awareness.

In this interview, Dr Debeshi responds to questions by Shriyal Sethumadhavan on running an aesthetic clinic in Northeast India, building trust with patients, and what the future holds for skincare in the region.

You have built a successful aesthetic practice in Assam. What inspired you to enter this field?

I have always been fascinated by cosmetic dermatology. The moment I started reading about lasers, I felt an instant connection – I was completely drawn to it. That was when I knew this was the path I wanted to pursue.

What, in your opinion, are the key challenges of running an aesthetic clinic in Northeast India compared to metro cities?

When I started back in 2019, aesthetic awareness in the region was still quite limited. Over time, it has been developing, but challenges remain. The primary issues I face are accessibility and the availability of advanced, trending treatment technologies. Additionally, awareness grows at a slower pace compared to metro cities.

How do you approach patient education and set realistic expectations, especially in a region where aesthetic medicine is still evolving?

I believe in complete transparency with my patients. It is important to communicate the expected percentage of improvement rather than promise unrealistic results. Aesthetic medicine is a science—it has its limitations, and it’s crucial to ensure that patients understand that it cannot work miracles. Setting honest expectations helps build trust and long-term relationships.

What business strategies have worked best for you in growing your practice, from marketing to patient retention?

Creating awareness-driven content on social media has been one of the most effective strategies for me. Educating people about aesthetic treatments, their benefits, and realistic outcomes has helped attract and retain patients.

Are there any unique skin concerns that you commonly see in patients from Assam and Northeast India? How do climate and genetics influence aesthetic treatments in this region?

Rosacea and melasma are among the most common concerns in this region. Both climate and genetics play a significant role in skin conditions. The high humidity and varying temperatures impact skin sensitivity, while genetic predisposition influences pigmentation concerns.

Do you see any specific aesthetic trends or treatment preferences among your patients in the Northeast compared to other parts of India?

Not particularly. I feel that aesthetic trends are largely similar across different regions, with demand for various treatments being quite uniform.

What are the most in-demand treatments at your clinic, and how do you tailor services to meet local needs?

Some of the most sought-after treatments at my clinic include Hydrafacial, lip fillers, and treatments for acne, pigmentation, and melasma. I customise treatment plans based on individual skin types, environmental factors, and patient concerns to ensure optimal results.

How do you see the future of aesthetic medicine evolving in Assam and the Northeast? What opportunities exist for growth in this region?

Aesthetic medicine is gradually gaining momentum in Assam and the Northeast, and I believe it will continue to grow. As awareness increases, there will be more opportunities for introducing advanced treatments and expanding the market in this region.