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More than cosmetic: How breast reduction surgery is changing lives and relieving chronic pain

Breast reduction surgery is now increasingly recognised as a vital medical procedure addressing not only cosmetic concerns but also physical, emotional, and social challenges. For many women, excessively large breasts lead to a range of issues, including chronic back, neck, and shoulder pain, restricted mobility, skin infections, and emotional distress. These struggles can majorly impact daily life and overall wellbeing.

Although most people view breast reduction surgery as a cosmetic procedure, it is substantial relief, improving both physical comfort and emotional health. By relieving chronic pain, restoring mobility, and boosting confidence, this surgery enhances quality of life for many women. It helps individuals regain the ability to perform everyday activities pain-free and restore a sense of self-esteem.

Breast reduction surgery is clearly more than just a cosmetic operation as the medical world changes its focus. Transforming lives, this essential treatment enhances women’s health, well-being, and quality of living.

Beauty in 2025 powered by AI, biotech, and sustainability

The beauty industry is evolving rapidly, with tech-infused skincare solutions set to dominate in 2025. Driven by consumer demand for personalised and sustainable products, innovations in AI, biotechnology, and smart beauty devices are transforming skincare.

AI-powered skin diagnostics are helping brands offer customised skincare solutions by analysing skin conditions in real-time. This technology enables beauty brands, dermatologists, and retailers to recommend products tailored to individual needs.

Advancements in biotechnology are transforming skincare formulations with lab-grown collagen, plant-based stem cells, and biotech peptides. These ingredients offer enhanced efficacy, sustainability, and better results while being cruelty-free and stable.

Smart beauty devices such as LED masks and ultrasonic exfoliators are becoming essential in professional skincare treatments, using data analytics for salon-quality results. Sustainability is also a growing priority, with innovations like waterless formulations and refillable packaging appealing to eco-conscious consumers.

In 2025, technology, sustainability, and innovation will reshape beauty, offering personalised, effective, and environmentally-friendly skincare solutions.

Dubai Derma 2025 to bring global brands and experts together

Dubai Derma 2025 will take place at the Dubai World Trade Centre from April 14 to 16, 2025. It is the largest dermatology and aesthetics conference in the Middle East, North Africa, and the Indian Subcontinent. This grand event will bring together top industry experts to explore the latest advancements in dermatology, aesthetics, and skincare.

The event offers a unique platform for businesses to discover new treatments, technologies, and trends. Attendees can expect an exciting scientific programme with keynotes, panels, and workshops covering topics such as anti-ageing, laser technologies, regenerative medicine, and skincare innovations.

Live clinical demonstrations will provide hands-on experience with non-invasive procedures, injectables, and dermatological treatments. The exhibition will feature global brands unveiling new medical devices and skincare formulas. Dubai Derma 2025 presents an invaluable opportunity for professionals to network, collaborate, and stay ahead of industry trends while gaining insights from leading experts in the field.

Sugar gel shows potential to treat hair loss and alopecia

A new sugar gel has emerged as a promising solution for hair regrowth, offering a potential breakthrough in the treatment of hair loss. Traditional treatments like minoxidil and finasteride are commonly used but are not always effective for everyone. Recent research on deoxyribose, a sugar found in DNA, has shown encouraging results in stimulating hair regrowth.

In studies involving mice, the sugar gel was applied to bald patches, and within weeks, treated areas displayed thicker, longer hair, comparable to the effects of minoxidil. The gel improved blood circulation to hair follicles, stimulating growth and enhancing skin cell activity, which is thought to promote stronger hair growth.

Although initially tested on male mice, researchers believe the gel could have broader applications, including treating alopecia and aiding regrowth after chemotherapy. If human studies confirm its effectiveness, this biodegradable, non-toxic sugar gel could provide a safer, more accessible alternative to current hair loss treatments.

Glenmark’s Winlevi gets UK approval for acne treatment

In collaboration with Cosmo Pharmaceuticals, Glenmark Pharmaceuticals has secured approval from the UK’s MHRA for Winlevi which is a new topical solution for acne vulgaris. For individuals aged 12 and above especially, this represents a major change in the range of treatment options available for acne patients. Winlevi targets the primary causes of acne, offering a breakthrough solution for millions worldwide.

In September 2023, Glenmark and Cosmo entered a partnership that grants Glenmark the right to distribute Winlevi across Europe and South Africa, further strengthening its dermatology product portfolio. The approval opens up substantial growth opportunities in the global dermatology market.

Acne is one of the most common skin conditions, making this treatment highly profitable as demand for effective and non-invasive solutions continues to rise. Although Glenmark’s stocks somewhat dropped after the approval, Winlevi’s long-term market potential and the firms’ increasing presence in dermatology point well for the future.

Masseter Botox transforms beauty and health in just 15 minutes

Masseter Botox has emerged as a transformative treatment that combines aesthetic and therapeutic benefits in just 15 minutes. Known for its dual advantages, this treatment is reshaping beauty routines and healthcare.

It targets the masseter muscle, which plays a major role in chewing and jaw function. The procedure not only sculpts and refines the jawline but also provides relief from jaw-related issues such as bruxism, TMJ discomfort, and tension headaches.

By relaxing the masseter muscle, Masseter Botox gradually reduces its size, creating a slimmer, more angular jawline. It also helps relieve pain, reducing strain on the jaw, protecting teeth, and alleviating long-term discomfort. The procedure is minimally invasive, with minimal downtime, making it an efficient and quick solution for patients.

Results are visible within 7 to 10 days, with full effects appearing in about two weeks. The treatment offers a safe, low-risk option for individuals seeking both aesthetic enhancement and therapeutic relief. Masseter Botox is rapidly gaining popularity as a versatile treatment in the dermatology and aesthetic space.

India’s cosmetic surgery market set to hit $11.5 billion by 2030

India’s cosmetic surgery industry is experiencing rapid growth, with a projected value of $11.5 billion (around Rs 1 trillion) by 2030, growing at a CAGR of 15.6 per cent. This rise is driven by increasing disposable incomes, changing beauty standards, and growing acceptance of cosmetic procedures. The rise in demand for aesthetic treatments is opening new opportunities in the beauty and wellness market.

Advanced non-surgical treatments like facelifts, skin tightening, and hydration fillers are gaining popularity due to their quick recovery times and natural results. Social media and celebrity influences have made these procedures more acceptable, attracting a wider range of clients, including men and younger patients.

Clinics are investing in high-tech, FDA-approved equipment from global markets like the US, Europe, and South Korea to ensure quality and safety. With more people seeking preventive treatments and addressing ageing concerns, the industry is expanding its demographic reach, signalling a promising future for aesthetic businesses.

Advances in skin treatments steal the show at Dermacon 2025

Dermacon 2025, the 53rd National Conference of the Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL) was officially inaugurated by Dr Rajeev Sharma, the current President of IADVL. The conference recently kicked off at the JECC Sitapura in Jaipur. With over 1,000 global delegates in attendance, the event explored the latest innovations in dermatology, aesthetic treatments, and technologies. The conference featured a pre-conference CME session focusing on medical dermatology, followed by workshops covering surgical and aesthetic techniques, including botulinum toxin, fillers, lasers, HIFU, and PRP. Live demonstrations allowed delegates to witness advanced skin rejuvenation treatments firsthand.

A key highlight was the introduction of Artificial Intelligence (AI), which showcased its transformative potential in managing skin disorders. AI is set to improve diagnostic accuracy and personalise treatment plans for patients. The conference also spotlighted modern imaging technologies that improve the diagnosis and treatment precision of skin conditions.

With 45 scientific sessions covering a wide range of dermatological topics, Dermacon 2025 provided an invaluable platform for professionals to learn, network, and stay ahead of industry trends.

PRP-based vampire breast lift sets new trend in aesthetic care

The cosmetic industry is witnessing the rise of non-surgical treatments, with the Vampire Breast Lift (VBL) gaining attention for its natural approach to enhancing breast firmness. Unlike traditional augmentation methods, which rely on implants or fat transfer, the VBL utilises the patient’s own plateletrich plasma (PRP) to improve breast texture, shape, and lift.

The process begins with drawing a small amount of blood from the patient, which is then processed in a centrifuge to separate the PRP. This plasma is injected into specific areas of the breast to stimulate collagen production, leading to firmer, smoother, and more youthful-looking breasts.

Key benefits of the VBL include improved skin texture, increased firmness, enhanced breast sensitivity, and reduced signs of ageing. The procedure is non-invasive with minimal downtime, making it a popular alternative to surgical options. Results typically last between six months and two years, with maintenance treatments extending the benefits. With minimal risk and high satisfaction, VBL is becoming a sought-after solution in the cosmetic space.

Weight-loss meds drive demand for non-surgical face fixes

The rise of weight-loss medications is reshaping the facial aesthetic landscape, with notable shifts in patient preferences. A 2024 survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reveals that traditional procedures like rhinoplasties, facelifts, and blepharoplasties remain popular, but fat grafting has surged by 50 per cent. This increase is largely due to patients seeking solutions for facial volume loss caused by rapid weight loss, commonly known as “Ozempic face.”

While surgical procedures are still in demand, there is a growing preference for minimally invasive treatments. One in four surgeons predicts a rise in nonsurgical options such as injectable fillers and skin-tightening procedures.

Regenerative medicine is also gaining traction, with 57 per cent of surgeons expecting higher demand for treatments like platelet-rich plasma (PRP) therapy and exosome-based solutions. Additionally, the number of men seeking aesthetic procedures is growing, with more opting for noninvasive treatments like neurotoxins and fillers. As weight-loss medications continue to influence the market, both surgical and nonsurgical options are evolving.

Allergan Aesthetics expands the U.S. training network to three states

Allergan Aesthetics is expanding its U.S. training network with three new centres in California, Georgia, and Texas. This initiative aims to enhance the skills of licensed aesthetics providers by offering advanced, tailored training to improve patient outcomes and business success.

The new centres focus on integrating clinical education with hands-on experience to refine aesthetic techniques and ensure safe, effective treatments. The programme offers a comprehensive learning experience, including workshops, roundtables, and live webcasts, alongside an extensive online platform for flexibility.

The training is designed to address the latest advancements in aesthetics, help practitioners manage complications, and strengthen business operations. In addition to clinical skills, the programme also introduces a business education component to assist practitioners with operational and financial strategies. The expansion is part of Allergan Aesthetics’ commitment to elevating industry standards, fostering professional growth, and building a strong community of aesthetic professionals.

Why A-listers swear by rhinoplasty for facial balance!

Rhinoplasty has become a top aesthetic procedure for celebrities who are seeking enhanced facial symmetry, confidence, and on-screen appeal. In industries like film, fashion, and media, facial symmetry is crucial, and rhinoplasty is a key tool in refining features for the camera.

This surgery not only improves facial balance by subtly adjusting the nose to complement other facial features but also addresses practical issues such as breathing difficulties. For many public figures, this procedure is about more than just appearance as it can also improve their voice, which is an important part of their profession.

A-listers especially like rhinoplasty since it helps them to increase confidence, thereby allowing them to feel more at ease in front of the camera and maintain their success in public eye. As surgical techniques advance, rhinoplasty continues to be the preferred method for facial sculpting, setting trends in the beauty industry.

This article appears in AMI Feb-March

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NEWS
More than cosmetic: How breast reduction surgery is
Postpartum Recovery
Gaurav Bansal, Co-Founder of Omama Clinics by MyHealthBuddy , shares how the clinic is redefining postpartum recovery in India through an integrative approach that combines physical therapy, nutrition, and emotional care – while urging greater collaboration with aesthetic medicine professionals to deliver safe, holistic results for new mothersy.
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