For ‘insta’ reach

Shriyal Sethumadhavan shares a list of popular Instagram posts, backed by smart analysis and strategies for maintaining a strong online presence.

Have you wondered about the extraordinary power of social media in the modern day to bridge the gap between people and technologies all around the globe? Today’s aesthetic medicine practitioners use social media to reach a broader audience than ever before. This includes Instagram, Facebook, and LinkedIn which act as a fantastic tool for engaging diversified audiences.

Aesthetic medicine practitioners can enhance their online presence by highlighting the latest treatments and technologies, celebrating milestones and events, and providing views into their daily practices. With everyone always on the internet, social media is an excellent means to connect with new clients and establish meaningful connections with your target audience.

Here is a curation of Instagram posts from leading aesthetic professionals and an analysis of how these posts are exemplary for engaging with current clients and attracting new ones.

Courtesy: @garekarsmddermatologyclinic

The use of a video format is a powerful tool for capturing audience attention and engagement. In this post, the video provides a visual demonstration of the procedure, which helps simplify the process for potential patients. Also, a clear and informative voice-over that explains the procedure, duration, and results, and addresses common myths, can make the video an educational resource that builds trust and credibility. And. visuals can speak louder than words. A short and to-the-point caption aligns with the fast-paced nature of social media, where users often scroll quickly through their feeds. By keeping the caption concise, the post effectively conveys the essential information without overwhelming the audience.

Could be a great idea to feature a live treatment procedure. In the video, for instance, the doctor is building trust and transparency about acne treatments. The post includes a call to action, inviting followers to comment on which procedure they would like to see next. This engagement tactic encourages interaction and makes the audience feel involved, increasing their interest and likelihood of following the account. Hashtags are used strategically to enhance discoverability. Specific hashtags related to the treatments (#Acne, #AcneScar, #AcneTreatment, #LaserTreatment, #Fotona, #ChemicalPeel, #ComedoneExtraction) ensure the post reaches users interested in these topics. Including your name as the doctor can aid in personal branding and ensure visibility in searches related to your practice. By combining informative content, engagement-driven calls to action, and targeted hashtags, this post effectively educates the audience while fostering community interaction.

This Instagram reel featuring four doctors discussing their favourite skincare ingredients is a prime example of an engaging social media strategy. Created by a doctor, the reel offers diverse expert opinions, enhancing credibility and interest. Including the creator’s favourite ingredient at the end personalises the content, reinforcing her authority. Also, the simple caption, “Are you Team…”, effectively prompts viewer engagement by inviting them to identify with one of the doctors’ preferences. This strategic call to action encourages interaction without needing a lengthy explanation. One would observe that despite the lack of hashtags, the post garnered 2,135 likes, indicating strong resonance with the audience. The informative nature of the content and the personal touch is what makes this reel successful.

As a practitioner, how about planning a carousel post showcasing before-and-after images? In this post, the doctor effectively leverages social media to build trust and engagement. The concise caption emphasises the impressive results and the treatment’s safety. Being the doctor, mentioning your name personalises the post and adds credibility. The direct call to action, “Contact us to start your skincare journey”, along with the contact number, makes it easy for interested viewers to take the next step. Using a carousel format allows multiple images to be shared in one post, maximising visual impact and keeping users engaged longer as they swipe through the images.

You have been featured in a leading media outlet. What do you do next? Dr Chytra Anand has hit the nail right on the head with this post, featuring her article in a carousel format that keeps the audience engaged as they swipe through, offering digestible insights. The intriguing caption, “What is this glass skin? Is it real or fake? Can Indians get it?” piques curiosity and encourages engagement. The clear call to action, “Swipe through the carousel to know my exclusive insights”, directs users on how to interact with the post, while the link to the full article provides additional value and directs traffic to the source, enhancing cross-platform engagement. Strategic hashtags like #koreanskin, #glassskin, #indianskin, and #drchytra improve discoverability and target a specific audience interested in skincare and beauty trends.