Dermatologist-curated brands set to reshape Indian skincare landscape

In the bustling landscape of skincare, Indian dermatologists are stepping into the forefront by launching their own brands, aiming to address specific gaps in the market and cater to the needs of the diverse Indian skin. As reported, Dr Aakriti Mehra, Founder of Derma Decode, has identified the need for simplified skincare routines and introduced products like user-friendly sunscreen and beginner-friendly retinol. Dr Chytra Anand, the brain behind SkinQ, has recognised the scarcity of dermatologist-formulated solutions and introduced a comprehensive range catering to various skin concerns. Dr Geetika Mittal Gupta ventured into SkinbyDrG, acknowledging the lack of at-home skincare routines post-clinical treatments and crafted a line targeting pollutionstressed Indian skin. On her part, Dr Rashmi Shetty delved into supplements with SolSkin, emphasising the correlation between skin health and internal well-being, offering FDA-approved supplements for maintaining a balanced micronutrient intake.

These experts acknowledge the challenges – navigating market complexities, building trust amidst price-sensitive consumers, and conforming to stringent regulations – to bring forth effective, trustworthy, and Indian-centric skincare solutions. Their focus remains on educating consumers and building trustworthy brands tailored for the needs of the Indian populace.

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