Social media influences are driving the aesthetic medicine market

There is a widespread acceptance of aesthetic procedures, bordering on popularity. Owing to this factor, experts have put an aesthetic market valuation on a fast track of US$ 149.06 billion by 2030. The CAGR is projected to be at 9.9 per cent during this forecast period.

Some of the key factors sharing a high revenue growth are mastectomy or breast enhancement procedures and botulinum toxin treatments. A broad spectrum of minimally invasive or noninvasive aesthetic solutions has contributed to this growth. There is also an increase in the use of botulinum toxin treatments for burn recovery along with de-ageing procedures.

The trends of beauty fuelled by social media platforms have more people reaching out for reconstructive treatments to boost self-confidence and restore appearance. The rising awareness from these channels has bolstered the market revenue further. In conclusion, it can be said that influential channels showcasing aesthetic treatments and experiences are driving demand and interest among the common populace.