Rise in cosmetic treatments among Indian men

There is a visible rise of cosmetic treatments among Indian men who increasingly invest in sculpting facials, fat-freezing surgeries and new-age fillers. According to a study published by Research and Markets, India is among the countries where top treatments such as chemical peels and non-ablative skin rejuvenation are being opted for.The research pegs the aesthetics treatments market in India to be worth $113 million, with an estimated 30 per cent YoY growth in the next five years. And men are known to be the major market movers amid this growth.

It is almost like a new tribe of men has now discovered that self-care is for them as well. As secondary sources reveal, men under the age of 20 opt for acne-targeted treatments, the 20 to 40 years-old segment is more focused on laser hair removal, botulinum toxin to counter frown lines, face shaping and body sculpting.The 40-year-old and above male customer mostly shifts to anti-ageing. In Tier-I cities, both non-invasive and invasive treatments are popular, while Tier-II and -III cities are in the ‘early stages’ of aesthetic treatments, with most opting for non-invasive, more productbased treatments.