NEWS AND ANALYSIS

Medical aesthetic devices market size to surpass US$ 38.91bn by 2030

The global medical aesthetic devices market size is predicted to surpass around US$ 38.91 billion by 2030 and is expected to grow at a CAGR of 10.7 per cent from 2022 to 2030.

The worldwide medical aesthetic devices market is projected to be driven by greater use of less invasive treatments, higher awareness of cosmetic operations, and the world’s rising obesity rate.Technological advancements in the medical profession are expected to fuel demand for medical aesthetic operations in the coming years.With an increase in the number of social media users and more awareness, the worldwide medical aesthetic devices market is expected to develop in the next few years.

Growth in the senior population, advantageous reimbursement rates, the frequency of congenital tooth and facial defects, and sophisticated healthcare infrastructure are projected to boost the medical aesthetic devices business.There has also been a considerable growth in the desire for minimally invasive and non-invasive cosmetic operations over standard surgical procedures over the last decade.

With the rise of the medical tourism sector, the introduction of tourism medical spas, and the acceptance of aesthetic operations to enhance physical appearance are likely to open up new prospects for major market participants and increase the medical aesthetic industry.

A 20-year-old woman gets first-ever 3D printed ear

In the United States, a 20-year-old woman, born with a small and misshapen right ear, has become the first person in the world to undergo a successful ear transplant with 3D printed technology.

The first ever clinical trial was conducted on Mexico’s Alexa by 3DBio Therapeutics - aregenerative medicine company in Queens, that created an ear transplant for the woman made from living cells.The procedure is hoped to be used to treat patients with microtia, a rare congenital condition in which one or both outer ears are absent or incompletely formed.

The 3D bio-printed living tissue ear implant was constructed using AuriNovo, a ‘ground-breaking’ investigational combination product for reconstructing the outer ear in patients suffering from microtia.The procedure was led by an ear reconstructive surgeon and the founder of the Microtia-Congenital Ear Deformity Institute in San Antonio,Texas, Dr Arturo Bonilla.

This approach could replace current procedures for reconstruction of the outer ear that involve taking cartilage from persons’ ribs, a more invasive procedure, or the use of porous polyethene (PPE) implants, with ears reconstructed using the new implant thought to be more flexible.They hope that a procedure like this would help the growth of confidence and self-esteem of microtia patients.

Merz Aesthetics reveals data at the IMCAS World Congress 2022

Merz Aesthetics confirms its commitment as a global leader in medical aesthetics at the 2022 International Master Course on Aging Science (IMCAS) World Congress, with the presentation of data from its medical aesthetics portfolio and a clear focus on addressing the aesthetic needs of a diversifying society and a younger patient base. IMCAS 2022, took place in a hybrid format, enabling participants to attend the conference in person in Paris and/or virtually.

According to Merz Aesthetics, this year’s IMCAS Congress presented an opportunity to reunite with their partners and leading experts in dermatology, plastic surgery and ageing science to bridge their respective fields and drive innovation in aesthetic medicine forward.

They continue to embrace the diversified and unique needs of aesthetic patients and practitioners, recognising the personal journey for each patient and partnering with experts to meet those needs.As patients are starting their aesthetic journey earlier in their lives, Merz Aesthetics stands for a long term and responsible view on how patients are treated.

Redefine hair transplant and cosmetic centre completes 8 years

Established in 2014 in Hyderabad, Redefine Hair Transplant and Cosmetic Centre has completed eight years in the healthcare domain.

It has made a mark for itself and has performed up to 80 hair transplant surgeries under the able leadership of Dr Harikiran Chekuri, and offers consulting services to 50+ walk-in patients every month.The clinic has also been conferred India’s No.1 Plastic Surgery Centre Award by the Times of India Health Survey.

At the clinic, Dr Harikiran Chekuir offers follicular unit extraction (FUE) and advanced follicular unit extraction, which are the two most preferred techniques concerning hair transplantation.

Most surgeons prefer and recommend these methods for their immense benefits such as less scarring, less post-transplant pain and healing time, more comprehensive options of donor sites, and suit almost every hairstyle.

At Redefine Hair Transplant and Cosmetic Centre, an observation noted by most hair transplant surgeons is that, FUE hair transplant treatment offers immense advantages and the main ones include less painful procedures, use of advanced technology, no scarring, fast recovery, cost-effective and painless. Hence, they recommend it to most of their hair transplant patients. Moreover, it has emerged as one of the most reliable and effective procedures to restore hair naturally.

Soft Botox cosmetic treatment now in India

The popularity of Botox for anti-ageing treatments has resulted in continuous evolution in treatment and technology and the newest addition being soft Botox.

Soft Botox helps in diminishing your wrinkles and fine lines by giving you a soft, subtle change in your appearance, thus giving it its name.The innovative method delivers the same old Botox but with fewer units of the injectable, which is more diluted than conventional Botox. It’s hard to find any traces of cosmetic surgery if you get soft Botox. Moreover, it is ideal for people who do not wish to undergo severe and complex treatment and who want to preserve the natural appearance and expression of their face.

Soft Botox is a sensational treatment in the United States and is now available in India.The cost of soft Botox in the country depends on the area you are treating, the amount of Botox being used, and the experience of the injector. However, at this moment, the procedure can cost anywhere between Rs 10,000 and Rs 30,000 based on the above factors.

Breast reconstruction industry expected to reach $647mn by 2026

The global breast reconstruction market size is projected to reach USD 647 million by 2026 from US$ 567 million in 2021, at a CAGR of 2.7 per cent.

The growth in this industry is driven by the rising incidences of breast cancer, increasing awareness, and the availability of reimbursements. However, clinical risks and complications associated with breast reconstruction restrain the market growth.

The acellular dermal matrix segment is anticipated to grow at the fastest growth rate during the forecast period.The acellular dermal matrix segment is expected to register the highest CAGR during the forecast period.The growth of this segment is mainly driven by the rising incidences of breast cancer, increasing number of mastectomies, and growing use of acellular dermal matrices.

The immediate procedure segment is estimated to grow at a rapid rate during the forecast period. Immediate procedures are expected to remain the fastest-growing segment of the global breast reconstruction market during the breast reconstruction period. Factors such as the increasing number of surgeries post-mastectomy and rising awareness are driving the market.

Medical aesthetics market to be worth US$29.43bn by 2029

According to a new market research report, the global medical aesthetics market is expected to grow at a CAGR of 10.4 per cent from 2022–2029 to reach $29.43 billion by 2029.

As the pandemic halted many aesthetic procedures and due to the strict lockdown, people were not allowed to come out of their homes, and importance was given to treating the COVID-19 affected patients and other critical cases. In such a situation, virtual conferences were held so that the people around would be in touch with the developing technologies.The knowledge shared among skilled international professionals and other people helped them gain information regarding the benefits of non-invasive and minimally invasive technologies. Some of these promotional activities positively impacted the growth of the medical aesthetics market during the COVID-19 pandemic.

The facial aesthetics segment is expected to grow at the highest CAGR during the forecast period owing to the increasing geriatric population coupled with the rising demand for aesthetic procedures and rapid growth in the development of technologically advanced products to conduct facial aesthetic treatments are some of the factors driving the growth in this segment.

The increasing demand for minimally invasive and non-invasive cosmetic procedures, high accessibility to advanced treatments, and easy adoption of technologically advanced products are also the major contributing factors to the regional market’s growth as well.

All about the ‘Fox Eye Lift’ trend

The elasticity of our skin decreases as we age and this results in sagging brows.To fix this problem, there is a new skincare trend - ‘Fox Eye Lift,’ which is popular all over social media.

‘Fox Eye Lift’ is a cosmetic treatment that lifts and elongates the upper eyelid.This treatment is a minimally invasive treatment that may involve the injection of fillers or fat at the outer edge of the eyes to elevate the shape of the brow.

The social media trend involves the insertion of biodegradable threads under the skin to lift the eyebrows. Before this trend, for many years, people have been trying to create this look by using eyeliner and makeup techniques and various tweezing methods to create a visual sweep upward to the corner of the eye. But many people are now choosing the ‘Fox Eye Lift’ treatment to have the look permanently.

In this procedure, invisible strings (cog threads) are put in above the eyes to pull them upwards.This biodegradable thread used to surgically lift the eyes can last for a year. Under this treatment, an expert inserts the thread, the barbs catch onto the underside of the skin.Then the threads are pulled upwards from the corner of the eye, resulting in the lifting of skin in this place.

Free medical scheme not to cover cosmetic surgeries

The health department clarifies that beauty enhancement surgeries and treatments will not be covered under the scheme under the free healthcare services at government hospitals under Mukhya Mantri Nishulk Nirogi Rajasthan Yojna (MMNNRY).

The government has clarified that beauty enhancement surgeries and treatment such as hair transplant, reshaping of nose, tooth capping, and removal of spots on skin by laser techniques, body hair removal is not covered in any of the free health schemes of the state government.The health department issued an order asking the doctors and hospitals not to provide such treatment free of cost.

An official stated that beauty enhancement treatment is not part of disease treatment.The MMNNRY covers only disease treatment and as a lot of patients visit the plastic surgery department to reduce the appearance of wrinkles and frown lines, the hospital will charge money if it comes under beauty enhancement treatment.

DEXLEVO wins best injectable award at AMWC

GOURI developed by DEXLEVO, the world’s first fully liquid PCL (polycaprolactone) injectable, an aesthetic and medical device company, was the first in Asia to be chosen as best injectable in the category at the 20th Aesthetic & Anti-aging Medicine World Congress (AMWC) held in Monaco from March 31 to April 2, 2022.

The world’s first fully liquid PCL injectable, GOURI, was launched by DEXLEVO at the AMWC in 2021.Attending AMWC for the second year, it won the Best Injectable award for the first time as an Asian company at the AMWC Awards, having its unique technology and products recognised on the world stage. For the AMWC Awards, the AMWC Committee reviews and chooses the candidate products, judged by votes from dermatologists and industry workers around the world.At this year’s review, DEXLEVO was nominated alongside prominent global beauty companies such as Allergan, Merz, Fillmed, and Aptos, proving its competence in the global market.

GOURI is the world’s first fully liquid type PCL injectable of polycaprolactone (PCL), a biodegradable polymer material, that spreads naturally throughout the face and around the eyes when injected into the skin, forming a three-dimensional matrix and causing collagen production.

Titan InMode at Dr Karishma’s Aesthetics

Dr Karishma Kagodu, Owner and Medical Director, Dr Karishma’s Aesthetics, has introduced the new Titan Inmode device to her clinic in Bangalore.The new Titan Inmode is a multiplatform device that comes with three unique technologies -Morpheus 8, Diolaze and Proforma.The Morpheus 8 helps in reducing visible signs of ageing and smoothens bumpy skin surfaces alongside minimising visible pores using a microneedling technology.The proforma is a first-of-its-kind thermal skin treatment with temperature control while the Diolaze is a high peak power device, which helps in laser hair removal in a fast, effective and painless way. These technologies are now available at Dr Karishma’s Aesthetics. She recently unveiled the device at her day clinic in Indiranagar, Bangalore.

With the special technologies, Dr Kagodu offers noninvasive treatments that do not require a lot of recovery time while the results can be immediately visible. She decided to bring these technologies to her clinic because she had observed a surge in the demand for non-invasive skin rejuvenation treatments that have a longer lasting effect and require little to no recovery time.

Anti-ageing market predicted to hit US$ 284.8bn by 2028

The global anti-ageing market was valued at US$ 163.8 billion in 2020 and is projected to expand at a CAGR of 4.4 per cent from 2021 to 2028.

The anti-ageing market has evolved over the centuries and modern technology has contributed to widening its reach in products, services and devices.Anti-ageing products provide a market, which has high adoption as it is comparatively affordable and available than services and devices.

The largest market for anti-aging products in 2020 was North America.The market in the region is anticipated to be driven by the availability of well-established infrastructure, presence of major market players, and increase in average life expectancy and the median age.According to a research article, there was a significant reduction in the search volume index related to cosmetic procedures from 71.8 to 45.1 during the COVID-19 pandemic.

The global anti-ageing market is not only driven by the population turning old, but also by the young population who is willing to delay the process of ageing (especially with their appearance) and start from their mid-thirties to care about their skin, hair, and body.A large percentage of the young population is experiencing drastic environmental changes and sedentary lifestyle, which has increased health problems, and have made them more conscious about their looks, appearance, and health.