Our platform is suited to the unique needs of aesthetic doctors and their patients.

D Here’s a first-of-its-kind digital-first virtual care platform that gives Indian doctors the tools to empower their infrastructure and improve access and outcomes for patients. Founded by Shantanu Bharadwaj in 2020 with the mission to improve the quality of life for practitioners and ensure better quality of care for patients, Kulcare provides both free and paid resources for a wide range of health professionals who need secure, compliant, easy-to-use tools to manage and build their business.

With telehealth, scheduling, Rx, billing, digital marketing, and more, all available on one simple and user-friendly platform, Kulcare is an EHR software for private practitioners. The best-in-class SaaS solution is already trusted by over 1,000 doctors nationwide who use it to run their business and increase their capacity for quality care, all without sacrificing the quality of life and professional reward that should come with running a private practice.

As doctors’ needs extend beyond the clinic, Kulcare continues to innovate with the release of professional networking tools, personalised news and CME, and developer API integrations. These tools, like much of Kulcare’s core platform, are always free for verified doctors, because the aim is to empower doctors with thoughtful workflow and connectivity tools that can greatly improve both their quality of life and the health of Indian patients.

Shantanu Bhardwaj, CEO and Founder, Kulcare Inc, shares further insights on the company’s services with Shriyal Sethumadhavan.

INTRODUCE US TO KULCARE AND HOW CAN ITS TOOLS HELP THE DOCTORS – DERMATOLOGIST AND AESTHETIC PLASTIC SURGEONS – IN PRACTICE MANAGEMENT AND PATIENT MANAGEMENT?

Kulcare helps aesthetic MDs build thriving practices. We have made it extremely easy for them to adopt world-class practice management technology, at their own pace, and at little to no cost. We understand the unique needs of aesthetic doctors and their patients, and our platform is ideally suited to both.

FOR DOCTORS WHO HAVE JUST OPENED THEIR CLINIC, WHAT ARE THE TOOLS THAT KULCARE OFFERS TO ENSURE SECURE, COMPLIANT, EASY BUSINESS MANAGEMENT?

We love helping doctors launch and grow their new businesses! In 2022, it’s essential that practices adopt a rock-solid digital foundation, and one that’s constantly innovating for its MDs. Doctors have enough to worry about when starting a new clinic. That’s why we cover all their business essentials – billing, reports, business insights, and recordkeeping – all in one convenient place. And that’s just the start! We enhance patient interactions with the latest digital tools, like online booking, telemedicine, easy digital payments, digital Rx, and automated follow-ups, which delight new and prospective patients, free up time, and let doctors’ focus on their new business. And, vital for any new practice, we cover all of the clinics’ digital marketing needs with the most comprehensive growth engine on the market.

TELL US ABOUT THE VARIOUS SERVICES THAT ARE OFFERED UNDER THE KULCARE PLATFORM.

Our platform begins with easy patient intake and automated queuing, which delight and liberate both patients and clinic staff. For the busy aesthetic doctor, we also make hi-def video consults extremely easy. Virtual patients are seamlessly integrated into the doctor’s queue and payment collection happens automatically. Following intake, we bring the same ease-of-use to billing, collecting payments, writing e-prescriptions, and scheduling follow-ups. Our aesthetic doctors deserve thriving practices, so we give them the industry’s most comprehensive growth features, from turnkey websites, to digital marketing, reputation management, and much more. We enable doctors to be rest assured that all of their online marketing options and channels are well covered.

Across the Kulcare platform, ease-of-use is highest priority. Busy doctors do not have time to learn and train their staff on complicated software. So we work relentlessly to make the complexities of medicine simple and intuitive. Like everything on Kulcare, getting started is quick and easy. Doctors can be up and running with patients in just minutes. And it’s always free for up to 10 patients per day, so there is no risk to try.

CAN YOU SHARE A SUCCESS STORY, ESPECIALLY IN THE AESTHETIC INDUSTRY, OF HOW A CLINIC AND DOCTOR HAS BENEFITTED FROM THE TOOLS OFFERED BY YOUR FIRM?

Vuederma, a clinic run by Dr Ajay Goyal, had some specific needs as the clinic operates at three locations and sees close to 100’s of patients every week. We were able to help accommodate the patient management needs of Vuederma across in-person and virtual visits as well as built a patient engagement feature, which helps compare the before and after states of the treatment. This feature has since become generally available to aestheticians and dermatologists. Also Dr Goyal and staff have become loyal patrons for us.

WHAT IS THE BIGGEST CHALLENGE THAT YOU FORESEE FOR AN AESTHETIC MEDICINE PRACTITIONER AND HOW CAN YOU HELP THEM OVERCOME THE SAME WITH YOUR SERVICES?

Aesthetic medicine has fierce competition for patients.

To build thriving practices, aesthetic doctors must:

• Implement a 360 degree online marketing strategy, and,

• Delight and retain aesthetic patients with the latest booking, payments, and virtual/video options.

With Kulcare, aesthetic MD’s can be confident they are well covered for both, and fully maximising their practice’s potential.