Allergan Aesthetics announces open casting call for BOTOX® cosmetic

Allergan Aesthetics, an AbbVie company (NYSE: ABBV), has announced that it will be hosting an open casting call seeking people who would like to share their BOTOX® cosmetic story. The company continues its commitment to showcase real people and real stories as part of its larger mission to create a more inclusive and authentic dialogue around the decision to receive aesthetic treatments. Building on the success of the original ‘See Yourself’ campaign, launched in 2021, BOTOX® cosmetic, is launching its first ever open-casting call which will bring together new and existing patients to share their personal stories and treatment journeys in a national advertising campaign. They continue to be inspired by the individuals who use their products.‘See Yourself’ demystifies treatment, encourages transparency, and reflects their consumers in all of their beautiful forms, genders, and colours. The ‘See Yourself’ campaign featuring real people, reached almost 1 billion adults in 2021.This year, the goal is to reach even more people. The finalists from the open casting call will be asked to share their experiences as part of our nationwide advertising campaign set to go live across TV, social media, and other digital channels later this year.