A new campaign has been launched that challenges Facebook and Instagram over their policies around banning accounts that share images of nipple reconstruction. Medical micropigmentation artist and head medical micropigmentation trainer at Finishing Touches Group, Kelly Forshaw Smith, specialises in nipple and areola reconstruction through tattooing, and has treated over 8,000 women and men, many of them following breast surgery due to cancer. She herself and many of her peers, have been banned from Facebook and Instagram countless number of times for posting images of their work because the pictures go against the sites’ community guidelines under the category of “sexual content and nudity”. Forshaw Smith and fellow micropigmentation artists took to Facebook HQ in London, on September 1, dressed in inflatable breast costumes in attempt to persuade the company to make a change to its rules that would help empower breast cancer survivors to know that nipple and areola restoration treatments are available.