Nutraceutical start-up Power Gummies goes global with its first expansion to Dubai
With the mission of providing good health to everyone, nutraceutical start-up Power Gummies has announced its first global expansion, with the products now available across Dubai. The company will be investing more than Rs 50 million in its UAE project. The Dubai expansion is in line with the strategy of increasing its global footprint and making Power Gummies an international brand.
Busy lifestyles and rising health consciousness have increased the demand for nutraceutical products as dietary supplements are preferred in addressing nutritional deficiencies. Consumers’ shift in preference has opened the doors for Gummies to make a mark as a tasty option to maintain health and also match their hyperactive lifestyles. Considering the overwhelming response in India, the company decided to expand to Dubai, the world’s makeup hub, after receiving requests from global consumers. While the products will presently be exported to Dubai, Power Gummies plans to set up its warehouse in the city to ensure speedy delivery across the UAE. The company is also planning to expand its market presence through top premium modern retail stores in the coming few months.