Gen-Z Sets New Benchmarks in Wellness and Aesthetic Practices

The wellness and beauty industry is seeing a recent shift due to Gen Z. They are embracing independence and informed choices in their health journeys. According to McKinsey’s latest Future of Wellness report, this generation is making significant investments in both their appearance and overall well-being and thereby, adopting a holistic approach that sets new standards.

With a strong desire for authenticity and transparency, Gen-Z demands clear information about product ingredients and sustainable options. They prioritise skincare and makeup that align with their values, engaging with brands and influencers on platforms like Instagram and TikTok to guide their choices.

The COVID-19 pandemic has heightened their health consciousness, reinforcing the importance of physical, emotional, and financial wellness. This newfound prioritisation drives their pursuit of excellence, as they are motivated by success stories and aspire to present their best selves.

Gen-Z’s financial independence enables them to explore eco-friendly beauty options without hesitation, embracing self-care as an integral part of their identity.